One of the biggest social trends in recent years is EGC or ‘employee-generated content’. This has become a powerful force in social media marketing, and it’s now part of many brands’ long-term strategy. 

In a new report, we took a deep dive into the evolution of EGC so far, and which brands we’d award employee of the month to. You can download the full report here, but here’s a snapshot of what to expect…

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Key benefits of EGC

1. Content shared by employees receives 8x more engagement than content shared by brand channels.
   
   
2. Companies using EGC have seen online engagement increase by almost 30% and sales by almost 20%.
   
   
3. People are 3x more likely to trust company information if it’s coming from an employee.

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Content created by employees often gives a behind-the-scenes insight into the brand, using videos, photos and written opinions. EGC works because it aligns with a growing consumer demand for authenticity, transparency, and human connection in an increasingly digital and often impersonal market.

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Which companies stand out?

Many brands are handing the reins over to their employees to try and tap into this new audience demographic, but not all are hitting the mark. 

Retailers, however, are creating comedy gold; if you haven’t seen viral videos from Curry’s, Waitrose, Argos, or the incredible team at Hobbycraft Wimbledon, you are missing out.

Before diving into your next major influencer campaign, take a moment to consider: the most compelling storytellers for your brand might already be on your payroll.

Download the full report and discover how you can make the most of EGC. 

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If you have any questions or comments, please get in touch: influencerteam@battenhall.com. We’d love to hear from you!