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Trends & Insights | Blog

Battenhall appointed as Lily’s Kitchen’s social media agency of record

May 13, 2026

Social

Our strategic approach to campaign development, and our award-winning creative work, were key factors in this exciting client win.

Elise Pearce

Director

We’re thrilled to share that we’ve been appointed as the social media agency of record for Lily’s Kitchen, the UK-based maker of proper food for pets, and certified B Corp.

This win comes after a competitive pitch process that saw us winning a rolling one-year contract that will involve a wide range of integrated communications, including:

  • Social media strategy across Instagram, Facebook, TikTok and Threads
  • End-to-end content creation, including video production by Battenhall Studios
  • Paid social
  • Influencer activation and management
  • Social insights and analysis
  • PR support

Speaking about our partnership, Charlotte Henderson, Head of Marketing at Lily’s Kitchen, said: “We were really impressed with Battenhall’s response to the brief during the pitch process. Their strategic approach to campaign development showed they truly understood the brand and our opportunity. We’re excited to work together to elevate our social media presence and launch bold, exciting campaigns.” 

Battenhall’s MD for UK, EMEA, and APAC, Rhian Robinson, said: “We’re delighted to be working with Lily’s Kitchen – a truly impressive and unique brand in the pet food space. Battenhall’s strong social media capabilities, in particular insights, strategy, and creative production work, was key to winning this successful UK brand. We’re excited to help support Lily’s Kitchen’s growth in the coming years.” 

Find out more about how we can help your brand across a whole spectrum of social media needs.