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Trends & Insights | Blog

Sports and gaming industry veteran Neil Meredith joins Battenhall as commercial director

September 11, 2023

People & Culture

Neil Meredith has joined Battenhall full time as our first commercial director.

Mark Stuart

Senior Associate Director

Having spent the past year working as a senior consultant at Battenhall, Neil Meredith has now joined full time – as the agency’s first commercial director.

Neil has more than 25 years’ experience building businesses, with a special focus and passion for gaming, sports, tech and entertainment brands. 

He’ll bring this expertise - along with his enviable ‘black book’ - to our senior leadership team, where he’ll spearhead strategic growth opportunities and key client relationships in the UK and EMEA, APAC, and the US.

Having previously collaborated with Battenhall CEO and founder, Drew Benvie, more than a decade ago in a client-side role, Neil’s appointment comes as Battenhall enters an exciting new chapter. This year has seen the launch of Battenhall Studios, new client wins including Nestlé Lindahls and WHSmith, as well as team expansion in Dubai and Asia.  

“Having spent the past year getting to know the team and how they operate, it was a no-brainer for me to join the senior leadership team full-time,” said Meredith. “I’ve been so impressed with Battenhall’s culture, attitude and delivery expertise for clients. With my background and connections, I’m certain we’ll be able to provide an unrivalled level of services for brands.”

“There are few people with the depth and breadth of industry experience that Neil has, and we’re privileged to welcome him into the Battenhall family,” said Benvie. “I’m also really excited to be working with Neil again. His transformative abilities with teams, clients and prospects are second to none, and he has quickly become a popular member of the team since he started advising us last year.”

We’re currently seeking talent at a range of levels. If you’re interested in finding out more, check out our opportunities here