bRAND ASSETS AND LIBRARY
Battenhall was brought on board to provide branding and social creative to rebrand web comic publisher Tapas Media and launch Tapas Community
Key objectives included:
Break the misinformed culinary brand association
Clarify the Tapas personality and character
Create intention and consistency in the brand's visual identity
Tapas – Stories you crave
Social-first community introduction
With both Tapas Media and Tapas Community, we wanted to emphasise Tapas' reputation as 'the creator's platform'.
We positioned and branded both as creative universes that empower and entertain global communities through storytelling.
This required us to tap into our full range of brand messaging, digital and social services to provide a comprehensive audit, social strategy, and production of social and digital assets to boost reach and garner brand awareness.
"Over a year-long effort, Battenhall provided strategic creative services to rebrand Tapas Media, launch its UGC offering, and boost brand awareness for the newly-incorporated parent company."
Jane Fensterstock (she/her)
Senior Production Manager