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Social Media
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Data & Insights
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Services | Data & insights

Social media insights, analysis and bespoke research to transform brand communications

Cutting edge analysis to set social media strategy

Data & insights

social media audits

Social media audits

Transforming social media strategy with in-depth audits

  • Channel review

  • Audience, competitor and content analysis

  • Benchmarking and KPIs

  • Team and tool reviews

  • Social media strategy

performance reporting

Performance reports

Concise insights to boost social media performance

  • Weekly snapshots

  • Monthly social media reports

  • Quarterly business reviews

  • Bespoke reports

conversation analysis

Social listening

Online conversation insights to inform campaigns and strategies

  • Topical analysis

  • Conversation leader identification

  • Sentiment analysis

  • Brand tracking

audeince analysis

Audience analysis

Audience identification, human behaviour, and persona creation

  • Audience analysis and segmentation

  • Behavioural insights

  • Persona creation

crisis and issues monitoring

Crisis and issues

Issues detection, monitoring and analysis of conversation

  • Early issue detection

  • Automated alerts

  • Expert intelligence

  • Scenario planning

  • Crisis training

influencer identification

Influencer identification

Identification of the best creators to build partnerships with

  • Due diligence review

  • Influencer audience analysis

  • Sourcing the best influencers in line with budget and goals

KPIs and Benchmarks

Social media performance targets

  • Competitor and industry benchmarks

  • Organic and paid KPIs

Content theme analysis

Analysis of brand and competitor social media content

  • Theme analysis

  • Format and enagagement analysis

  • Key findings and actions

Bespoke research

If you’re looking for something more tailored, please let us know and our expert analysts will be glad to help.

"A lot of our work with brands starts with research and insight-gathering. Using bespoke tools that we've built, and expertise we've honed over many years, we deliver best-in-class social audits, strategies, audience analysis, social listening and more for some of the world's largest brands."

Jonny Atter (he/him)
Director, Insights

Our data & insights approach

Social media audits can take communications and marketing strategies to the next level. Our team of specialists help brands quickly set goals, refresh processes, and provide a straightforward plan of action – with team training sessions and integrated rollout across businesses when needed.

Our team conducts social listening, conversation tracking, audience analysis and influencer identification, along with consistent measurement and reporting. These measures, and more, help marketers show the value of social, protect brands' reputation and prepare for crises.

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Take a look at our work

Recent campaigns

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