Cutting edge analysis to set social media strategy
Data & insights
Social media audits
Transforming social media strategy with in-depth audits
Channel review
Audience, competitor and content analysis
Benchmarking and KPIs
Team and tool reviews
Social media strategy
Performance reports
Concise insights to boost social media performance
Weekly snapshots
Monthly social media reports
Quarterly business reviews
Bespoke reports
Social listening
Online conversation insights to inform campaigns and strategies
Topical analysis
Conversation leader identification
Sentiment analysis
Brand tracking
Audience analysis
Audience identification, human behaviour, and persona creation
Audience analysis and segmentation
Behavioural insights
Persona creation
Crisis and issues
Issues detection, monitoring and analysis of conversation
Early issue detection
Automated alerts
Expert intelligence
Scenario planning
Crisis training
Influencer identification
Identification of the best creators to build partnerships with
Due diligence review
Influencer audience analysis
Sourcing the best influencers in line with budget and goals
KPIs and Benchmarks
Social media performance targets
Competitor and industry benchmarks
Organic and paid KPIs
Content theme analysis
Analysis of brand and competitor social media content
Theme analysis
Format and enagagement analysis
Key findings and actions
Bespoke research
If you’re looking for something more tailored, please let us know and our expert analysts will be glad to help.
"A lot of our work with brands starts with research and insight-gathering. Using bespoke tools that we've built, and expertise we've honed over many years, we deliver best-in-class social audits, strategies, audience analysis, social listening and more for some of the world's largest brands."
Jonny Atter (he/him)
Director, Insights
Our data & insights approach
Social media audits can take communications and marketing strategies to the next level. Our team of specialists help brands quickly set goals, refresh processes, and provide a straightforward plan of action – with team training sessions and integrated rollout across businesses when needed.
Our team conducts social listening, conversation tracking, audience analysis and influencer identification, along with consistent measurement and reporting. These measures, and more, help marketers show the value of social, protect brands' reputation and prepare for crises.
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Take a look at our work
Recent campaigns
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