The Vitiligo Society

A powerful ‘More Than Meets The Eye’ campaign

The Vitiligo Society wanted to create a new campaign that would raise general awareness of those who live with the autoimmune condition that affects 1 in 100 people.

Using paid advertising to reach a wider audience, the content featured three Vitiligo Society ambassadors who told their individual stories of living with the condition.

Objective:

Raise awareness of vitiligo and the mental impact it has on people.
Highlight the effect that words can have on others, using real stories

1.7

Million reach

2.5

Million impressions

47%

Average view rate

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"To have the opportunity to work with such an inspiring charity, and help give a voice to others has been incredible. The content created is powerful, emotional and captivating and to be able to share it and achieve such high results has been the cherry on top.”

Grace Gardiner
Senior Account Director

Creative

Social

The Vitiligo Society

A powerful ‘More Than Meets The Eye’ campaign

Objective:

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