Year Ahead

in

Social 27

Presented by
Download report
Report chapters

The Year Ahead in Social 2027

Strap in for 10 defining trends shaping social media in 2027.

Social media is entering a new era, with the rules of engagement, influence and success being rewritten. Brands and marketers need to rethink how they create content for DMs, communities and conversations, as public posting declines and private sharing accelerates. 

Meanwhile, fandoms are becoming powerful cultural forces, and Reddit and comment culture is shifting influence away from traditional voices towards a new generation of everyday creators.

AI search and content is also changing the game, but it can’t be at the expense of authenticity, originality and human creativity. And finally we’ve dived deep to look at the creator economy, social commerce, and the end of vanity metrics – as well as what social media restrictions for under-16s could mean for online culture in 2027. 

Drew Benvie
Founder & CEO | Battenhall

The report chapters

What's inside‍...

DMs by design

DMs by design

The need to design content for private sharing has never been greater. We look at the most important factors for both consumer and corporate social brands alike.

Fandoms

Fandoms

The power of fandoms can lead to “money can’t buy” marketing. We look at the biggest fandoms, how and where they flourish, and how they’ll develop in the year ahead.

AI slop

Looks like AI slop

In a world of bland, ‘cookie cutter’ content, we explore the rise of artisanal creative that’s designed to appeal to consumers craving human authenticity.

Reputation Reddit

Reputation Reddit

The rise of Reddit is unmissable, with brands flocking to engage in this 20-year-old social platform. But how is the Reddit community responding, and how can brands win in a world run by Redditors?

Zero clicks given

Zero clicks given

GEO is here and brands are developing content strategies to serve it. But if no one is clicking on anything anymore, how can brands use social to create impactful content and engage communities?

The end of vanity metrics

The end of vanity metrics

With social behaviours changing, brands and creators are favouring richer engagement over likes and views. Which metrics matter most in the year ahead?

Teen anti-social

Teen anti-social

As countries worldwide move to restrict under-16s on social media, we look at the role youth culture plays in the social ecosystem. What happens when you remove the most influential group?

Creator-first strategies

Creator-first strategies

The rise of Reddit is unmissable, with brands flocking to engage in this 20-year-old social platform. But how is the Reddit community responding, and how can brands win in a world run by Redditors?

Download report

Read our
‍reports

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Download the Year Ahead in Social 2027 Report

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing.Learn more about Mailchimp's privacy practices.