Overview and results
In a first for GE HealthCare, we activated an AI-generated campaign that placed employees and their children at the centre of social media content.
Objectives:
Deliver an innovative, creative campaign that places emphasis on STEM roles
Generate results that exceed benchmarks
171.75k
total impressions
12.06%
average engagement rate (+136% on benchmark)
+1,677
followers – largest organic LinkedIn growth of the year
Our approach
As part of our work with GE HealthCare, we were briefed to come up with a creative campaign that focused on STEM roles, encouraging women and children to want to pursue them.
We decided to tap into what was trending and what generated results on social media: AI. Timing the launch with September’s back to school return, we tasked GE HealthCare employees to ask their children what they thought they did for work, then portray this through video content or drawings.
We took these videos and drawings and used AI to bring them to life - showing children that seeing is believing, and that they can be anything they want to be.
"When it comes to innovation and advancements in healthcare, GE HealthCare is the leader in its field, so our approach to its social media had to mirror that mindset. This campaign was a standout moment in the year in terms of results, but its success came down to collaborating with a client that’s willing to trust us in pushing the boundaries of creativity."
Leah Domenet (she/her)
Associate Director
Our client work
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